Pengembangan Pemasaran Desa Batik Jetis Di Era Digital

Abstract

This research is based on the fading of the local batik interest in the community so that there is a lack of interest in local batik, the aim of the KKL team in this study is to revive community interest by utilizing existing technology such as Instagram and websites with creative industry marketing which are likely to attract people's interest back. By presenting it in accordance with the current era that is currently developing, with this it is possible to attract back the interest of the community which has begun to fade and the main target is the millennial circle by using social media that they often access. With this, we hope that the place we are researching will get favorable feedback for the area to be large and can become a place of learning that makes batik more developed and becomes the main target of the community to find good and beautiful batik. By utilizing the mass media method, it is hoped that it will be able to help the development of local batik marketing