Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Spektrum Komunikasi Journal Vol. 11 No. 4 (December 2023) presents twelve peer-reviewed articles that delve into diverse facets of communication studies, encompassing cultural preservation, digital media dynamics, journalism ethics, and strategic communication. This edition underscores the interplay between traditional heritage and contemporary communication practices. Highlights include a documentary initiative aimed at raising youth awareness about the Keris of Sumenep, an exploration of the Akur Sunda Wiwitan community's efforts to preserve their art and culture amidst globalization, and an analysis of tourism communication strategies in the wetlands of Aranio District. The issue also examines interpersonal communication patterns among students during independent internships, the application of journalistic ethics in reporting sensitive news cases, and the effectiveness of Zoom meetings in shaping student attitudes.Further studies investigate the activation of traditional figures in digital wayang designs, the transformation of local actors in the globalization process, and barriers in marketing communication within e-commerce platforms. Additionally, the edition features analyses of public health campaigns like "Remember Mother's Message" during the COVID-19 pandemic, corporate advocacy for environmental sustainability through the Climate Village Program, and the dynamics of influencer-viewer engagement on TikTok live streams. Collectively, these articles offer valuable insights for scholars, practitioners, and students interested in the evolving landscape of communication.
